*Creative Brief*

COMPANY: 
PROJECT NAME: 

_Client_
Phone number
Email Address

_Account Manager_
Phone number
Email Address

Comment on Established Branding and Style Guide(s)
How is this company perceived in the marketing place?
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Project Summary & Background
What is the campaign concept?
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Objectives
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Target Audience & Message
What are we communicating and to who?
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Deliverable Requirements
Projected timeline, important dates, deadlines, etc.
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Competitive Environment
Competitor’s most likely and most dangerous actions
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Budget
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